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Among other things, the funding should help Kit Split continue to expand its presence in Los Angeles — users can rent gear anywhere in the United States, but the company is currently focused on the NYC and LA markets.

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And even if you’re not flagged you can still apply to be verified manually just to let potential suitors know you are who you say (or show) you are.

All verified users, both those who opt in to be verified and those that are prompted to will receive a special verified badge on their profile similar to Twitter or Instagram.

Luckily Bumble thinks they have found a pretty innovative way to stop it from happening, at least on their platform.

The female-led dating app just announced that they are launching photo verification as a way to rid impersonators from the platform. Bumble will randomly show you one of 100 different poses – like someone taking a selfie while winking at the camera or holding up two fingers, etc.

Renters get access to this equipment for a lower price (CEO Lisbeth Kaufman estimated Kit Split usually costs 30 to 50 percent less than traditional rentals), while the owners get to make some extra money from equipment when they’re not using it.

I first wrote about Kit Split in 2016, and president Kristina Budelis (a former video producer for The New Yorker) said that since then, the service has grown from 5,000 to 30,000 members.According to Kaufman (daughter of Troma co-founder Lloyd Kaufman), Kit Split is being used in all kinds of productions, but some of the strongest interest is coming from digital media companies as they try to the meet the constant demands of online video production.(The industry’s “pivot to video” may be hitting a rocky patch, but the need for video content isn’t going away.) Investors in the seed round include Hearst Lab (which also invested in Kit Split’s pre-seed funding), Entrepreneurs Roundtable, 3311 Ventures, NYU Innovation Venture Fund, WTI and Instagram co-founder Mike Krieger.Only three per cent of photos in the study were found to be in black and white, but apparently this is something we should be doing more - they’re 106 per cent more likely to get you a right-swipe. And as soon as I swapped the pictures back, the ‘You have a match’ notifications returned. Now I know what I really need to do though - get someone to take a black and white photo of me with my hair tied up, playing sport, alone, smiling with my teeth, looking away from the camera in a candid way. A few months ago I conducted a personal experiment: I swapped out a smiling picture on my Bumble profile for one that was almost identical, but laughing. As part of their study, the researchers found that an incredible 80 per cent of photos on dating apps are posed, but you’d be 15 per cent more likely to receive a like with a candid shot.

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